35 YEARS OF FASHION
CAROLINA HERRERA

Madrid welcomes the elegance of Carolina Herrera in a tribute to her 35 years of career as a designer, accompanied by the super Top Model Karlie Kloss, image of the perfume Good Girl, and her daughter Carolina.

Two frenetic days in a city steeped in history in which we follow Karlie's footsteps through some of the most emblematic places of the Spanish capital, from the interiors of the legendary Hotel Ritz, to "El Hormiguero", a hit TV show frequently visited by international stars.

MELLER

WE ARE WHAT WE CHOOSE TO BECOME

CAROLINA HERRERA

CH CHRISTMAS 2017

Lily Aldridge and Justice Joslin star in this Christmas campaign by Carolina Herrera and with photographs by Gorka Postigo. The design set created by Cristina Ramos from a cozy corner hidden in a majestic Barcelona house takes us into a festive and sophisticated atmosphere.

An exquisite decoration that bets on the Christmas tones par excellence. Wrapping its protagonists under the warm embrace of a stately Christmas tree. The total red look of Lily created by Alberto Murtra blends with the mountains of gifts that flood this beautiful scene with illusion.

MANGO

JOURNEYS: JULIA RESTOIN ROITFELD, CHARPTER 2

Journeys, Chapter II: Julia Restoin. New York is part of Passengers, one of MANGO's most ambitious projects.
This fashion film is divided into four chapters, each of them featuring a different female character, who represents and develops a concept associated with the image and values of the firm while defining the identity of today's woman.

The protagonist of this second chapter created by the duo Hunter & Gatti is Julia Restoin, who thanks to her intimate story is discovered before us through her passions in one of the cities of her life, New York, showing us different scenarios that speak to us of the many nuances that make up her personality.

A fashion film with a purely cinematographic language constructed through infinite cultural references that carry meaningful images.
MANGO gives us an authentic definition of what it means to be female today through a real character with whom we manage to empathize thanks to its many facets, with this evocative campaign.

MANGO

JOURNEYS CHAPTER 1. MARFA WITH CAMILLE ROW

Journeys, Chapter 1. Marfa with Camille Row is part of Passengers, one of MANGO's most ambitious projects. This fashion film is divided into four chapters, each of them featuring a different female character, who represents and develops a concept associated with the image and values of the firm while defining the identity of today's woman.
The first part of the Journeys campaign, by Mango, introduces us to the model Camille Rowe, heading towards one of the most remote places in Texas.
Far from San Antonio and Austin, bustling poles of artistic creativity, the protagonist looks for herself in the solitude and open spaces of the semi-desert post-industrial landscapes, border between the urban and the rural.

The work of Hunter & Gatti visually mimics an interior monologue that refers us to 'Bonnie & Clyde', the classic of the new Hollywood that half a century later still stands as a reference of modernity, understood as rebellion against the pre-established.
This transgressive spirit of youth is embodied in a casual style that makes no distinction between cultural impositions on gender.
With this collection, MANGO claims the freedom of a contemporary woman who escapes convention.

TEXTURA INTERIORS

DEAR SPRING

Textura is a firm characterized by its great quality and the care with which they treat every detail.

This campaign, shot on the island of Tenerife, envelops us in an intimate atmosphere thanks to the tonalities and textures so characteristic of the firm.
The natural beauty of the model merges with the desert landscapes, in the light of this magical island, images of a pure and hypnotic nature that help to reaffirm the values of the collection.

For this campaign, we also have the exclusive backdrop of the ITER bioclimatic houses, constructions unique in the world, that look to the future in search of self-sufficiency. Together they represent a unique combination that helps the oneiric setting of the film.

NET-A-PORTER

SPORTER FW14

Net-A-Sporter presents a sporty collection and at the same time elegant in its forms with the stunning Nadia Araujo. With this campaign, the firm discovers a wide variety of garments through dynamic scenes that prove its functionality.

Mademoiselle Production manages to enhance the essence of this collection thanks to the location of their images recorded in Gavá (Barcelona), a very versatile place thanks to its rich natural environment and dreamy beaches where practicing outdoor sports is a luxury.

The sites of this small town on the Catalan coast allow us to escape from the bustling city without losing sight of its amenities, extensive golf courses an d tennis courts are a good example of this, thanks to which the firm highlights the sporting nature of this collection.

MASSIMO DUTTI

LE RAYON VERT

With "Le Rayon Vert", Massimo Dutti takes us into a campaign inspired by the homonymous novel by French writer Jules Verne. As in the novel, the protagonists of this video seek the famous green ray, an optical effect that occurs under very specific atmospheric conditions.

The location of this campaign plays an essential role, shot on the outside of the Cliff University, in Malibu on the shores of the Pacific, the sea presents itself as that great protagonist who unveils the green ray as a magical discovery.

The light and the impressive gardens of the University of Cliff envelop the models in an almost dreamlike environment becoming the perfect setting in which to frame this collection.

KOCCA

K WOMAN

The campaign "K Woman" presents Eniko Mihalik and Andrés Velencoso in a modern tribute to Alfred Hitchcock's horror classic Psycho.

The firm brings us a collection with clear cinematographic awareness, which refers us to the glamor of that Hollywood of men trapped in the networks of feminine temptation. The iconography of this fashion film refers, thanks to its locations, to the most emblematic Hollywood films.

The classic roadside motel, this time located in the aridity of the Californian desert of Joshua Tree, and its cinematic gas station recovers from our collective memory those places so present in the black cinema, bringing intensity to the staging.

The protagonists of this campaign exchange theirroles, this time Anthony Perkins becomes Janet Leigh, and vice versa. Mihalik, thanks to the attractive subtlety of her clothes, becomes the reincarnation of the iconic figure of the femme fatale under neon lights that seem to stylize with the watery reflections of the rain.

MASSIMO DUTTI

TONI GARRN & DAVE GENAT

Under the watchful eye of the imposing architectures typical of the most prestigious universities in the United Kingdom, Massimo Dutti presents a campaign starring the models Toni Garn and Dave Genat.
A collection of British inspiration that dialogues with the Renaissance style of the locations in which it is framed.

Images that play with the contrast of lights and leftovers projected onto a classical architecture that welcomes its protagonists in a unique setting. The elegance and sobriety of this collection is reaffirmed in forms that match perfectly with the location of its images.

KOCCA

CAMPAIGN WITH BREDJE

Kocca makes us fall in love again with its characteristic elegance through a campaign led by the model Bredje Heinen.

This collection is part of a space that works as a replica of the pavilion designed by Mies van der Rohe in Barcelona for the international exhibition of 1929, a construction that today is still the subject of study and inspiration for many architects.

The architecture recreated by the Barcelona studio Banzai welcomes the insinuating fabrics of this collection enhancing the volatile forms.
A space of sober and avant-garde character that thanks to its design, allows the Mediterranean to bathe with its light, the graceful beauty of the pieces created by Kocca.

MASSIMO DUTTI

THE BREAKERS

In this campaign Massimo Dutti proposes four different universes with four parallel stories and a single common denominator, the passion for life that its protagonists show "Living life is an experience".
The four stages of the campaign cannot be more special: the streets of the imposing Upper East Side of New York; the quiet beaches of the Hamptons, plagued by summer homes of such illustrious families as the Kennedys’; a few blocks of typical traditional American ranches; and the trapeze school in New York that the iconic Carrie Bradshaw once visited to face her own fears, are witnesses to the striking attitude The Breakers of those who flee the everyday, the common, in search of freedom.

Independent, firm, they advance without a glimmer of doubt in their eyes towards their goals or, simply, they allow themselves to be carried away by the beauty of the landscapes that surround them.
The styles, each in keeping with its context, are governed by the maxim of the brand, the casual and modern elegance capable of adapting to any context to demonstrate that class and rebelliousness are not at odds with one another, that in life, even the style, is a matter of attitude.